1. COLOUR
The bouncy balls were very colorful, which made them incredibly eye-catching. This resulted in the balls being the complete focus of the adverts, making the background appear dull. I want to include this element of the advert in my production because my story is about the ball (or penny or ballbearing . . i haven't decided yet!) so it needs to be the center of attention at all times.
2. SLO-MO SHOTS
During the advert, they slowed several shots down, creating more of an effect and giving the audience time to understand properly what the advert was about (the balls move so fast its hard to see fully at normal speed shots). This will influence my production greatly, because not only does it create a diversity of shot types, it makes a very dramatic and timeless atmosphere.
3. SOUND
I really liked the soundtrack of the advert, because its simplicity and gentleness created a very happy and laid back atmosphere. I definitely want my production to have this feeling at the beginning, because i feel it will relax and attract the audience, which will make them enjoy my production more (hopefully!).
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1 comment:
Excellent research Amber.
1) Make sure I (or you could ask Howard) show you the journey of a golf ball project that was done at SNS a couple of years ago. This idea has a lot of potential.
2) This sounds like a good idea - depending on whether you go with live footage or animation, this will require some specific planning and a very good eye!
3) Sound is essential to a good film - even if it is a deliberate choice to have none at all. You must consider more than one layer of sound if you are aiming for the grades you should be.
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